***We continue to consult with the Health Department and our partners at the State. We have been advised that Employment Horizons (Cedar Knolls facility) will need to be closed through at least Friday, April 10th. Please scroll for additional information.***
Viewers often complain that advertisements take up too much listening and viewing time; however they are the mechanism that pays for the television and radio programming that we enjoy. Public service announcements (PSA’s) are another type of “interruption” to our listening and viewing pleasure. These messages are disseminated by the media without charge, and are in the public interest and with the objective of raising awareness, changing public attitudes and behaviors toward a social issue.
We recently found a more “focused” benefit that they provide. They help individuals learn about organizations that can assist them in some way. And so it was for Chip Hendrickson who heard a PSA on WDHA and took action. Prompted by his family to look for a job, Chip was unsure where to turn for help until he began hearing the PSA’s about the programs and services provided by Employment Horizons. Chip took down the phone number and as they say, the rest is history. Chip has been employed with our commercial services business unit for the past two and a half years and happily proclaims that he found his job as a result of his radio listening.
Thank you WMTR/WDHA from Employment Horizons and all those in the community who benefit from your airing of our Public Service Announcements!